CREATIVE TIPS AND TOOLS
The ABCDs of effective creative
Smart creative concepts make for compelling and effective videos. Use these proven approaches to help your ads deliver on your marketing goals.
Attract
Draw attention from the start.
Brand
Integrate your brand authentically and meaningfully.
Connect
Connect with the viewer through emotion and storytelling.
Direct
Clearly state what you want the viewer to do.
INSIGHTS
Explore the latest research and trends in video advertising
Want more video insights and inspiration? See more from Think with Google.
NEED HELP SETTING UP YOUR CAMPAIGN?
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*For customers committing to $10 per day or more in ad budget. Phone support operating hours are Mon - Friday, 9am-9pm PST