What’s your marketing goal?

In every category – from apparel to auto, and from sports to consumer goods – businesses are looking for new ways to win the hearts and minds of their audiences and drive business results. See which ad solutions can help you get the results you’re looking for.

GOAL

CREATIVE TIPS AND TOOLS

The ABCDs of effective creative

Smart creative concepts make for compelling and effective videos. Use these proven approaches to help your ads deliver on your marketing goals.

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Attract

Draw attention from the start.

Brand

Integrate your brand authentically and meaningfully.

Connect

Connect with the viewer through emotion and storytelling.

Direct

Clearly state what you want the viewer to do.

INSIGHTS

Explore the latest research and trends in video advertising

Research
- Today’s “try before you buy” mindset is reshaping how people shop.
- Explore the rise of online video on the TV screen.
- See how digital video has upended shopping as we know it.
Experiments
- Getting creative with 6-second ads: Forget the cutdown – think sequence instead.
- See how Clinique repurposed print ads into effective bumper ads.
- Can the same creative be effective on TV and online?
Perspectives
- Looking to win the battle for consumer attention? Take the blindfold off.
- Marketing leaders weigh in on how to win on mobile.
- It’s time for search engine marketers to become video marketers.